Privacy Policy
Last updated: December 8th, 2025
Legal entity: Safi Analytics PBC dba Guidewheel
1. Overview
This Privacy Policy explains how Guidewheel collects, uses, discloses, and protects personal information from visitors to our website (guidewheel.com).
This policy applies only to personal information collected independently by Guidewheel, and does not apply to personal information collected by our customers or other third parties.
2. Personal Information We Collect
For website visitors, we collect:
A. Information you provide
- Contact form submissions
- Business details (company, role, industry)
- Communications you send to us
B. Information collected automatically
Through cookies and similar technologies, we may collect:
- Identifiers: IP address, device ID, browser type
- Internet or network activity: page views, session duration, clickstream data
- Geolocation (approximate, based on IP address)
- Technical data necessary for website operations
C. Sensitive personal information
We do not intentionally collect or use sensitive personal information from website visitors.
D. Information collected from third party sources
We may obtain information from other sources, including, but not limited to, publicly available sources, third-party data providers, channel partnerships, referrals and third-party integrations you elect, or through transactions such as mergers and acquisitions. We may combine this information with other information we collect from or about you.
3. Purposes of Use
We may use personal information for:
- Operating and improving our website, products and services
- Analytics and performance measurement
- Responding to inquiries
- Security and fraud prevention
- Compliance with legal obligations
- Marketing (subject to opt-out rights)
We do not use website visitor information for automated decision-making.
4. Cookies and Tracking
Our website uses:
- Essential cookies
- Analytics cookies
- Functional cookies
- Advertising/marketing cookies
You can manage preferences via the cookie banner or in Cookie Settings in the website footer.
Your browser settings may allow you to automatically transmit a Do Not Track signal to websites and other online services you visit. We do not alter our practices when we receive a Do Not Track signal from a visitor’s browser because we do not track our visitors to provide targeted advertising. To find out more about Do Not Track, please visit http://www.allaboutdnt.com.
5. Managing Your Privacy
You may request to review, update, correct or delete personal information stored by Guidewheel by contacting us at info@guidewheel.com. For your protection, we may only share and update the Personal Information associated with the specific email address that you use to send us your request, and we may need to verify your identity before doing so.
6. How We Share Information
We may share information with:
- Service providers supporting website operations, analytics, marketing, or security
- Our referral and channel partners
- Cloud infrastructure providers, including Google Cloud, and other providers of hosting product-related systems
- Professional advisors (legal, compliance, accounting)
- Other parties in connection with a company transaction, such as a merger, sale of company asset or shares, reorganization, financing, change of control or acquisition, or in the event of a bankruptcy or related or similar proceedings.
- Government authorities where legally required
7. Data Retention
Your information is retained only as long as necessary for the purposes described above or as required by law. Please note that we may retain information that is otherwise deleted in anonymized and aggregated form, in archived or backup copies as required pursuant to records retention obligations, or otherwise as required by law. We may retain an archived copy of your records as required by law or for legitimate business purposes.
8. A Note to California Residents
If you are a California resident, you have the right to request information from us regarding the manner in which we share certain categories of your personal information with third parties for the third parties’ direct marketing purposes. California law provides that you have the right to submit a request to us at our designated address and receive the following information: (a) the categories of information we disclosed to third parties for the third parties’ direct marketing purposes during the preceding calendar year; and (b) the names and addresses of third parties that received such information, or if the nature of their business cannot be determined from the name, then examples of the products or services marketed. You are entitled to receive a copy of this information in a standardized format and the information will not be specific to you individually. To make such a request, please use the contact information in Section 14 below.
9. Children’s Privacy
Our website is not directed to children under 16, and we do not knowingly collect their personal information.
10. Security
We use administrative, technical, and organizational measures to protect personal information, including secure cloud hosting (Google Cloud) and access controls. No system is fully secure.
11. International Data Transfers
If you access our website from outside the United States, your information may be transferred to and processed in the U.S. or other countries where our service providers operate.
12. Updates to this Policy
We may update this Privacy Policy periodically. When updated, the “Last Updated” date will be revised. Continued use of the website reflects acceptance of the updated policy.
13. Links to Third Party Websites
We may provide links to other websites. We have no control over these websites and they are subject to their own terms of use and privacy policies. As such, we do not endorse and are not responsible for the availability of, or for any content, advertising, products, or other materials on or available from, these third party websites.
14. Contact Us
Safi Analytics PBC dba Guidewheel
548 Market St, Unit 38481
San Francisco, CA 94104
Email: info@guidewheel.com